Thinking in Models: How Great Investors Simplify Complexity

In a world of constant market noise, information overload, and ever-shifting narratives, investing success increasingly depends not on what we know, but on how we think.

The best investors don’t try to outguess the market; they build ways of thinking that help them cut through the noise. They use mental models – structured frameworks for simplifying complexity and making better decisions under uncertainty.

What Are Mental Models?

The late Charlie Munger, vice-chair of Berkshire Hathaway, popularised the idea of mental models as tools for better reasoning. Each model offers a lens – drawn from disciplines like economics, psychology, and physics – that helps investors interpret reality more accurately.

Mental models don’t predict outcomes. They sharpen understanding. They help us distinguish between what’s important and what’s merely loud.

Good investing isn’t about predicting the future – it’s about thinking clearly about the present.

Seeing the Bigger Picture

Munger described a “latticework of models” – a framework built from multiple perspectives. An investor relying on a single model, or worse, a single narrative, risks missing the bigger picture.

For example, a time-horizon model reminds us that returns are unevenly distributed over time. Short-term volatility is inevitable, but value tends to emerge over longer cycles when capital is patient and disciplined. Keeping focus on underlying fundamentals – cash flows, yield composition, and policy direction – helps investors stay grounded.

At TBI, we often find that using several complementary lenses – behavioural, macroeconomic, and valuation-based – allows for more balanced judgement and steadier portfolio construction.

Filtering the Noise

Another valuable model is the circle of competence – knowing where your expertise lies and resisting the urge to venture beyond it.

Professional fund managers operate most effectively when they stay within clearly defined boundaries, compounding knowledge in familiar territories. Individual investors can apply this same principle: when confronted with a headline or market shock, pause and ask – does this genuinely alter the long-term investment case?

Staying within your circle of competence is liberating.

Thinking Two Steps Ahead

Markets are unpredictable, but decisions must still be made. That’s where second-order thinking comes in. Instead of asking “What will happen?”, ask “And then what?”.

A central bank rate cut, for example, doesn’t just affect yields – it influences borrowing behaviour, valuations, and investor sentiment in subsequent months. Coupled with probabilistic thinking, which weighs scenarios by likelihood rather than certainty, this approach builds conviction without complacency.

The Discipline of Simplification

Complexity in investing often masquerades as sophistication. Yet, simplicity is a mark of true clarity.

Occam’s razor – the idea that the simplest explanation should be preferred until proven otherwise – reminds us not to overcomplicate. Likewise, opportunity-cost thinking ensures we remember that every allocation decision involves trade-offs. By weighing what we gain against what we give up, we keep portfolios aligned with their purpose rather than emotion.

Simplicity is the evidence of sophistication.

Building a Framework That Endures

Markets change. Human behaviour repeats. The investors who consistently apply structured thinking – across time horizons, competencies, and probabilities – tend to make calmer, more coherent decisions.

At TBI, we see disciplined thinking as the foundation of investment resilience. Frameworks outlast forecasts. They help both professionals and individuals navigate uncertainty with purpose rather than prediction.

The lesson is universal: don’t seek perfect foresight; seek clarity.

The market will always move in ways we can’t control, but our models of thinking keep us anchored when it does.

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Gina Hoffmann

Head of Distribution

Head of Distribution at TBI, Gina focuses on building trusted, long-term relationships with advisers and partners across the investment landscape. She brings more than two decades of experience in institutional client engagement and distribution, having built her career at Old Mutual Investment Group and RMB Asset Management. Known for her excellent communication skills and calm, organised approach, Gina balances strategic thinking with practical execution, ensuring conversations remain clear, considered and outcomes-focused. 

 

Outside of work, she is a busy mother of two and values the discipline that comes with managing competing priorities. That perspective carries through into her professional life, where trust, consistency and the careful use of time underpin the relationships she builds.

Marius Kriel

Group Financial Officer

With over 15 years of accounting, tax, and financial management, his Professional Accountant (SA) accreditation, and degrees in Accounting Sciences and Internal Auditing, Marius consistently delivers excellent financial oversight. His previous leadership of the Regulatory Reporting team at RisCura equipped him with valuable industry insights that serve TBI well today. 

Known for his hands-on approach to financial management and lightening the mood with the occasional pun, Marius balances his demanding role with time on the golf course, where he claims his financial precision doesn’t always translate to his putting.

Shafieka Jamie

Compliance Administrator

Shafieka brings over 15 years of compliance experience at Old Mutual to her role as TBI’s Compliance Administrator. Her meticulous work, which focuses on international and local regulations, reveals her natural enthusiasm and expertise. Her unwavering commitment to best practices and strong principles aligns seamlessly with TBI’s values, while her passion for continuous learning keeps her at the forefront of industry developments. 

Shafieka’s genuine love for her role shines through in her daily interactions, making her an invaluable guardian of the company’s compliance standards.

Ockert Goosen

Executive Director

BCom (Hons) Accounting, MBA (Wits), CA (SA)

After qualifying as a chartered accountant with Peat, Marwick, Mitchell (now KPMG), Ockert built a distinguished 17-year career, beginning at Barclays Merchant Bank. His expertise grew through pivotal roles at FirstCorp and First National Bank, before he took on senior positions at Real Africa Durolink where he served as director. As a founding member of TBI Investment Managers in 2003, Ockert serves as Portfolio Manager of the Sanlam Alternative Income Fund and Chief Investment Officer. His experience spans alternative asset management, private equity, and structured finance. Additionally, his deep understanding of treasury, credit management and collective investment schemes continues to drive TBI’s investment strategy and success.

Eugene Goosen

Co-Portfolio Manager (Sanlam Diversified Income Fund of Funds & TBI Global Multi-Asset Income Fund)

BCom (Hons) Investment & MCom Business Management

Eugene brings a depth of experience to his role as Co-Portfolio Manager of both the Sanlam Diversified Income Fund of Funds and the TBI Global Multi-Asset Income Fund. His career has taken him from ABSA Treasury through RMB and Investec, building expertise in structured solutions, bond trading, and equity derivatives. As TBI Investment Managers’ macro strategist since 2011, he combines his Master’s in Business Management from RAU with practical market wisdom to develop robust investment strategies. His comprehensive asset and liability management understanding keeps him at the forefront of portfolio innovation.

To relax, Eugene loves to spend time with his family and as a keen cyclist, he loves to take on a long stretch of road in the beautiful Cape sunshine.  

Fahima Omar

Office Administrator

As Office Administrator, Fahima is the heartbeat of TBI’s daily operations. Her professional journey, which began at NBS Bank (now Nedbank), is complemented by diplomas in HR Management, Administration Management, and Bookkeeping. While she maintains the perfect balance of efficiency and warmth in running the office, her colleagues know her as the office mother figure – though she’s not afraid to be stern when necessary!

Fahima enjoys spending creative time with her family and loves a great cooking challenge.

Ian Donovan

Group Legal Council

BCom, BL, LLB, LLM (Harvard)

Ian Donovan’s career weaves together law, finance, and community development in fascinating ways. With degrees from Rhodes University and Harvard Law School, he moved from advocacy to finance, working in London’s treasury before directing Standard Chartered Merchant Bank’s corporate finance team in Zimbabwe. As TBI’s Group Legal Counsel, Ian oversees governance, compliance, risk management, and personnel. In his role as Director of Blue Sky Foundation, he channels his experience into renewable energy investments that benefit marginalised communities.

A true explorer at heart, Ian loves to roam Cape Town on his e-bike and believes few things beat sharing a good wine with friends and family.

Inghe Schneider

Chief Financial Officer

BAcc (Hons), CA(SA)

From audit manager at Baker Tilly Greenwoods to CFO at TBI, Inghe Schneider’s career path reflects her growing expertise in financial management. After joining TBI’s distribution team in 2012, she gained valuable client-facing experience before moving into asset management in 2015. Now, as CFO, she oversees the company’s financial strategy.

When between financial reports and board meetings, Inghe values her time riding horses, walking her dogs and creating in the kitchen.

Joanne Hodgskiss

Renewable Energy Operations Officer

CA(SA)

The renewable energy sector requires both financial precision and forward-thinking – qualities Joanne Hodgskiss has demonstrated throughout her 20-year career. As TBI’s Renewable Energy Operations Officer, she applies her CA(SA) qualification and decade of company experience to drive sustainable solutions. Her progression from financial analyst to Finance Department head and now renewable energy specialist shows her versatility.

True to her Cape Town roots, you’ll find her exploring the mountain trails with her dogs when she’s not advancing renewable energy projects – that is, unless she’s disappeared into a good book.

Jonathan Whittaker

Assistant Portfolio Manager

BCom (Hons), CFA

Jonathan Whittaker’s career in financial services shows consistent growth and depth. From his early days in portfolio administration at Maitland to his current hybrid role overseeing both portfolio management and distribution support for the Sanlam Alternative Income Fund, Jonathan brings a solid understanding of financial operations to each project.

When not immersed in portfolio analysis, he splits his time between family life, the running track and the golf course.

Danielle O'Kennedy

Head of Marketing

CFP®

As Head of Marketing at TBI, Danielle O’Kennedy combines strategic vision with financial expertise. With her CFP® designation and postgraduate diploma in financial planning, she effectively manages dual roles – driving TBI Group’s marketing strategy while providing crucial support for key funds, including the Sanlam Diversified Income Fund of Funds and TBI Global Multi-Asset Income Fund. Throughout her 15 years in investment and financial services, Danielle has built lasting relationships and identified growth opportunities.

Her creative side shines through in her painting hobby – her self-portrait, created during lockdown alongside her colleagues, still hangs proudly in the office as a reminder of team spirit in extraordinary times.

Ian Groenewald

Group CEO

BCom (Accounting), BCompt (Hons)

Ian Groenewald’s impressive career in financial services spans both decades and continents. Starting at Stannic in 1991, he went on to lead Real Africa Durolink’s structured finance division before establishing their UK operations in London. His expertise in collective investment schemes and deep understanding of global markets made him the natural choice for TBI Group CEO in 2017. As Executive Director and Investment Committee Member at TBI Strategic Partners, he continues shaping the organisation’s direction with the energy he brought to his early days in structured finance.

On weekends, Ian likes to keep perspective by taking a beautiful mountain hike and surrounding himself with friends and family to enjoy good, locally sourced food and wine.